XR, Virtual Production & Beyond
This is a collaboration between Barclays, Game Republic and XR Stories
Partners:
In October 2023 we partnered with Game Republic & XR Stories to organize an event that focused on XR & Virtual Production. By bringing together professionals from these industries, this event provided an excellent opportunity to showcase the region's creative talent and explored how these industries can work together to drive innovation and growth.
Guests and speakers:
The Virtual Art Department and Beyond - from Scouting Ant-Man Sets in VR to Interactive TV
With Richard England From Reflex Arc.
Richard is a creative technologist, specialising in immersive technology since 2008. He is dedicated to crafting interesting, inspirational, and educational experiences using depth sensors, volumetric techniques, and spatial computing, all with the aim of helping and enabling people through technology.
In the realm (and indeed Quantum Realm) of virtual production, Richard has served as a Pipeline Engineer; working on asset workflows and tools for virtual sets for Ant-Man & The Wasp: Quantumania and R&D for a very ambitious TV series pilot.
When Games are Not Games
Phil Charnock and Rachael McGowan From Draw & Code
Rachael is Draw & Code's Marketing Officer who voices the XR studio's work and helps the team to tell their stories. Her background of marketing theatre experiences mixed with a life-long love of video games helps her to be the ideal person to convey Draw & Code's highly creative take on technology.
An arch-exponent and ambassador of immersive tech, Phil Charnock is the Head of Relationships at Draw & Code. The Liverpool-based studio harnesses games technology and techniques for a wide range of clients including Google, Sony, Red Bull and more. With more than a decade in the game, Phil's work means communicating complex concepts and innovations to varied audiences and partners in the burgeoning XR sector.
Shooting For Success: Lessons Learned From Making Zombieland a Global VR Hit
Mat Murray From XR Games
After 10 years leading content strategy services in marketing agencies, Mat joined XR Games as Head of Marketing in 2020. Since then he’s led marketing efforts for Zombieland: Headshot Fever on Meta Quest, Rift, Steam, and more recently Zombieland: Headshot Fever Reloaded on PlayStation VR2. His efforts have helped make Zombieland: Headshot Fever a commercial success; taking XR Games from a startup to one of the fastest-growing VR studios in the world today.
XR panel
Jackie Mulligan (Game Republic), John Rose-Adams (XR Stories), Jake Parker (nDreams), Ben Hinchliffe (Just Add Water)
| Elaine Wong in the business development unit for PICO's gaming division in Europe. Based in London, Elaine has a decade of experience working with new media and XR developers and creators across gaming and entertainment. She is passionate about technical innovations that promote an accessible entertainment ecosystem spanning multiple industries. |
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Imelda Vyshka from Barclays | Imelda works within Relationship development and management in the Corporate Bank, within the Technology, Media & Telecommunications (TMT) Team. Imelda supports games businesses with their growth and aspirations through special products such as the Video Games Tax Credit Loan and connecting them internally with product partners. |
