Shooting For Success: Lessons Learned From Making Zombieland a Global VR Hit

Mat joined XR Games as Head of Marketing in 2020. Since then he’s led marketing efforts for Zombieland: Headshot Fever on Meta Quest, Rift, Steam, and more recently Zombieland: Headshot Fever Reloaded on PlayStation VR2.

05 October 2023 • 16 minute watch

After 10 years leading content strategy services in marketing agencies, Mat joined XR Games as Head of Marketing in 2020.

Since then he’s led marketing efforts for Zombieland: Headshot Fever on Meta Quest, Rift, Steam, and more recently Zombieland: Headshot Fever Reloaded on PlayStation VR2.

His efforts have helped make Zombieland: Headshot Fever a commercial success; taking XR Games from a startup to one of the fastest-growing VR studios in the world today.