Shooting For Success: Lessons Learned From Making Zombieland a Global VR Hit

After 10 years leading content strategy services in marketing agencies, Mat joined XR Games as Head of Marketing in 2020. Since then he’s led marketing efforts for Zombieland: Headshot Fever on Meta Quest, Rift, Steam, and more recently Zombieland: Headshot Fever Reloaded on PlayStation VR2. His efforts have helped make Zombieland: Headshot Fever a commercial success; taking XR Games from a startup to one of the fastest-growing VR studios in the world today.

05 October 2023 • 16 minute watch